I design and deliver enterprise Salesforce CRM programs — from discovery to launch — for global brands.
7+ years. 10+ enterprise deployments. Certified Agentforce Specialist. I lead full-lifecycle Salesforce delivery — Sales Cloud, Service Cloud, Loyalty Management, and AI agents — for teams that need a functional architect who owns the outcome, not just the requirements.
I'm a Salesforce Senior Consultant and Functional Architect with seven years of end-to-end enterprise delivery — spanning retail, hospitality, aviation, financial services, HR, and manufacturing.
My deepest specialization is Loyalty Management and referral program design, where I've led 10+ enterprise engagements for brands like Marriott Bonvoy, ITA Airways, Value Retail, and Cenomi. But the underlying craft — requirements discovery, functional architecture, Salesforce automation (Flows, DPE, Batch Management, Decision Tables), stakeholder alignment, and delivery-pod leadership — transfers cleanly to any Sales Cloud, Service Cloud, or Agentforce engagement.
I'm certified Agentforce Specialist, and I'm currently expanding into MuleSoft integration, Marketing Cloud, and formal Sales/Service Cloud Consultant certifications — building the multi-cloud + AI stack that modern CRM transformations demand.
Beyond delivery, I've trained 20+ consultants to Salesforce certification through a 6-week structured program, contributed to Salesforce community events including NorthAfricaDreamin' 2023 and ArabiaForce 2023, and mentored early-career professionals through EFE Casablanca.
I operate through LAKWIKE Agency LLC, my US-registered entity — so I can contract with clients anywhere in the world without the friction of cross-border freelance arrangements. US W-9 or W-8BEN-E, standard MSAs, SOWs, NDAs, and direct invoicing all work out of the box.
Based in Casablanca (GMT+1). Fully remote-capable. Open to relocation for the right engagement. Trilingual — Arabic, French, English.
Deep Salesforce delivery craft, layered with 7 years of enterprise stakeholder work and an AI-first orientation. What's live and delivered today — and what I'm actively expanding into this quarter.
Full-lifecycle CRM engagements from discovery through post-launch KPI monitoring.
Turning business ambition into buildable, testable, defensible Salesforce solutions.
Platform-agnostic on strategy. Deep hands-on on the Salesforce Loyalty stack.
Where Salesforce delivery meets modern AI-powered customer experiences.
Running the engagement, not just the deliverable.
Building the certified breadth to lead multi-cloud transformations.
Snapshots of the kind of work I've owned end-to-end. Client names on request — the ones I can share publicly appear in the credentials strip above. Full detail available under NDA.
Led discovery, target operating model design, and full-lifecycle Salesforce Loyalty Management build for a hospitality client running membership at multi-million member scale. Delivered tier progression, voucher issuance, referral tracking (invite → activation → reward), and a KPI dashboard framework the client team could operate autonomously post go-live.
Owned the functional architecture for a national airline's Salesforce Loyalty Management deployment: multi-tier structure, qualifying activity rules, benefit orchestration, and CRM integration. Facilitated executive-level design workshops and represented the practice throughout the UAT and go-live phase.
Designed a shared loyalty framework that could operate across multiple retail brands under a single portfolio umbrella — handling shared member identity, brand-specific tier logic, and unified reporting. Ran the discovery-to-launch sequence and coached the client's admin team to autonomy.
Led discovery and functional design for a regulated financial services client seeking to integrate loyalty mechanics into their broader Salesforce CRM. Balanced member incentive design with compliance constraints, and delivered a solution architecture that satisfied both business and risk stakeholders.
Existing Salesforce credentials plus the AI/multi-cloud stack I'm actively completing this quarter (Q4 2026).
Alongside client delivery, I've mentored and trained the next wave of Salesforce professionals in North Africa and contributed pro-bono work to organisations that need it.
Designed and delivered a 6-week structured program (presentations + 1:1 coaching) that certified 20+ Salesforce professionals in Loyalty Management.
Ongoing mentoring for early-career professionals through Education For Employment.
Delivered a full digital solution for a Moroccan non-profit through ASF (Association Solidarité).
Presented "Loyalty Management at a Glance" at the flagship Salesforce community event for North Africa.
Contributed a session at the Salesforce Arabic-speaking community event (remote).
I take on remote contract engagements — hourly, retainer, or annual — across any industry and any size of Salesforce transformation. Fully remote-capable from Casablanca (GMT+1) and open to relocation.
I contract through LAKWIKE Agency LLC, my US-registered legal entity — which means clients anywhere in the world can hire me under familiar commercial terms: US MSAs, SOWs, NDAs, W-9 or W-8BEN-E, and direct invoicing. No cross-border freelance workarounds.
Hourly, monthly retainer, or annual contract — whatever aligns with how your team hires senior consultants. Rate on request. Comfortable with SOW-driven scoping and Statement-of-Work engagements.
Based in Casablanca, Morocco (GMT+1) — natively aligned with EU business hours, workable overlap with US East Coast. Open to relocation for the right long-term role.
Delivered in retail, hospitality, aviation, financial services, HR, and manufacturing. Open to any industry — the Salesforce craft transfers, and I onboard fast on domain nuances.
Full-lifecycle CRM delivery · Loyalty program design & build · Functional architecture · Solution design · BA / user stories · Agentforce & AI agent integration · Pre-sales & RFP support · Client-team enablement · Team lead / delivery pod leadership.
The best way to see if we fit is a 30-minute call. Reach out on your preferred channel — I respond within 24 hours.