I design and deliver enterprise Salesforce CRM & Loyalty solutions — from discovery to launch — for global brands.
10+ enterprise CRM & Loyalty engagements in 7 years — Marriott Bonvoy, ITA Airways, Value Retail, Cenomi, and more. Deep on the Salesforce stack — Sales Cloud, Service Cloud, Loyalty Management, Agentforce, Data Cloud. Delivery pods led. 20+ consultants trained to certification. Ready for Salesforce Solutions Consultant, Functional Architect, or Practice Lead roles at firms building AI-native CRM.
I'm a Salesforce Senior Consultant and Functional Architect with 7 years of end-to-end enterprise delivery — 10+ CRM and Loyalty engagements across hospitality, aviation, retail, financial services, HR, and manufacturing.
My deepest domain is Loyalty Management and referral program design, where I've led enterprise engagements for Marriott Bonvoy, ITA Airways, Value Retail, Cenomi, Tom Tailor, Equiti, Manpower, and Schär. But the underlying craft — requirements discovery, functional architecture, Salesforce automation (Flows, DPE, Batch Management, Decision Tables), stakeholder alignment, and delivery-pod leadership — transfers cleanly to Sales Cloud, Service Cloud, and Agentforce engagements.
Certified Salesforce Loyalty Management, Agentforce Specialist, Data Cloud Consultant, Business Analyst, Platform Foundations, App Builder, and Administrator. Currently completing the Claude Certified Architect — Foundations credential to deepen the AI-native layer that's reshaping enterprise CRM.
I've run the full engagement cycle end-to-end: discovery workshops with C-level, competitive positioning, custom demos, RFP responses, POC design, SOW scoping, and executive presentations — comfortable in the seller-doer role that Solutions Consultants and Functional Architects own. Also trained 20+ consultants to Salesforce certification through a 6-week structured program.
I operate through LAKWIKE Agency LLC, my US-registered entity — so I can contract with clients anywhere in the world without the friction of cross-border freelance arrangements. US W-9 or W-8BEN-E, standard MSAs, SOWs, NDAs, and direct invoicing all work out of the box.
Based in Casablanca (GMT+1). Fully remote-capable. Open to relocation for the right engagement. Trilingual — Arabic, French, English.
Deep Salesforce delivery craft (Sales Cloud, Service Cloud, Loyalty Management, Agentforce, Data Cloud), layered with 7 years of enterprise stakeholder work and a strong pre-sales / solutions-consulting profile. Plug me in as Solutions Consultant, Functional Architect, Practice Lead, or Senior CRM Consultant.
Full-lifecycle CRM engagements from discovery through post-launch KPI monitoring.
Turning business ambition into buildable, testable, defensible Salesforce solutions.
Platform-agnostic on strategy. Deep hands-on on the Salesforce Loyalty stack.
Where Salesforce delivery meets modern AI-powered customer experiences.
Running the engagement, not just the deliverable.
Ready to onboard onto any modern loyalty stack, and deepening the AI + agentic layer defining the next generation.
Snapshots of the kind of work I've owned end-to-end. Client names on request — the ones I can share publicly appear in the credentials strip above. Full detail available under NDA.
Led discovery, target operating model design, and full-lifecycle Salesforce Loyalty Management build for a hospitality client running membership at multi-million member scale. Delivered tier progression, voucher issuance, referral tracking (invite → activation → reward), and a KPI dashboard framework the client team could operate autonomously post go-live.
Owned the functional architecture for a national airline's Salesforce Loyalty Management deployment: multi-tier structure, qualifying activity rules, benefit orchestration, and CRM integration. Facilitated executive-level design workshops and represented the practice throughout the UAT and go-live phase.
Designed a shared loyalty framework that could operate across multiple retail brands under a single portfolio umbrella — handling shared member identity, brand-specific tier logic, and unified reporting. Ran the discovery-to-launch sequence and coached the client's admin team to autonomy.
Led discovery and functional design for a regulated financial services client seeking to integrate loyalty mechanics into their broader Salesforce CRM. Balanced member incentive design with compliance constraints, and delivered a solution architecture that satisfied both business and risk stakeholders.
The credentials that define my practice: Salesforce Loyalty Management, Agentforce Specialist, Data Cloud Consultant, and the AI-architect stack I'm deepening in 2026.
Alongside client delivery, I've mentored and trained the next wave of Salesforce professionals in North Africa and contributed pro-bono work to organisations that need it.
Designed and delivered a 6-week structured program (presentations + 1:1 coaching) that certified 20+ Salesforce professionals in Loyalty Management.
Ongoing mentoring for early-career professionals through Education For Employment.
Delivered a full digital solution for a Moroccan non-profit through ASF (Association Solidarité).
Presented "Loyalty Management at a Glance" at the flagship Salesforce community event for North Africa.
Contributed a session at the Salesforce Arabic-speaking community event (remote).
I take on remote contract engagements — hourly, retainer, or annual — across any industry and any size of Salesforce transformation. Fully remote-capable from Casablanca (GMT+1) and open to relocation.
I contract through LAKWIKE Agency LLC, my US-registered legal entity — which means clients anywhere in the world can hire me under familiar commercial terms: US MSAs, SOWs, NDAs, W-9 or W-8BEN-E, and direct invoicing. No cross-border freelance workarounds.
Hourly, monthly retainer, or annual contract — whatever aligns with how your team hires senior consultants. Rate on request. Comfortable with SOW-driven scoping and Statement-of-Work engagements.
Based in Casablanca, Morocco (GMT+1) — natively aligned with EU business hours, workable overlap with US East Coast. Open to relocation for the right long-term role.
Delivered in retail, hospitality, aviation, financial services, HR, and manufacturing. Open to any industry — the Salesforce craft transfers, and I onboard fast on domain nuances.
Full-lifecycle CRM delivery · Loyalty program design & build · Functional architecture · Solution design · BA / user stories · Agentforce & AI agent integration · Pre-sales & RFP support · Client-team enablement · Team lead / delivery pod leadership.
The best way to see if we fit is a 30-minute call. Reach out on your preferred channel — I respond within 24 hours.